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Customer relationship management (CRM) is a term applied to processes implemented by a company to handle its contact with its customers. CRM software is used to support these processes, storing information on current and prospective customers. The information in the system can be accessed and entered by employees in different departments, such as sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. Details on any customer contacts can also be stored in the system. The rationale behind this approach is to improve services provided directly to customers and to use the information in the system for targeted marketing and sales purposes. While the term is generally used to refer to a software-based approach to handling customer relationships, most CRM software vendors stress that a successful CRM strategy requires a holistic approach. CRM initiatives often fail because implementation was limited to software installation without providing the appropriate motivations for employees to learn, provide input, and take full advantage of the information systems. Openbravo ERP
Openbravo is the leading fully functional integrated web-based Open Source ERP (enterprise management system) that offers a unique value proposition - a higher value at a lower cost. Openbravo is an open source ERP solution designed specifically for the SME (small to midsize firm). Developed in a web based environment, it includes many robust functionalities which are considered part of the extended ERP: procurement and warehouse management, project and service management, production management, and financial management. Additionally, this same application seemlessly integrates the rest of the areas, starting with a management scope directly helping clients with its CRM (Customer Relationship Management) and BI (Business Intelligence). Development Status: Production/Stable. SugarCRM
SugarCRM is the world's leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. Sugar easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM's open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-premise and appliance-based solutions to suit customers' security, integration and configuration needs. In an industry dedicated to improving customer relationships (CRM), it is interesting that proprietary software vendors spend between 50-70% of revenues convincing customers to buy their product (sales and marketing) and less than 10% of revenues actually making better products (engineering). We thought there was a better way. Why not write our product in public and distribute it through an open source license? Individuals and companies would be free to evaluate the product and engage with SugarCRM when they were ready for a commercial relationship. We could shorten the costly and time-consuming enterprise sales cycle while allocating more toward engineering (almost half our company is part of R&D). The model requires putting your product in front of your sales force, which means having a fast, intuitive application that is easy to learn, use and extend. Development Status: Production/Stable. vtiger CRM
vtiger CRM is a free, full-featured, 100% Open Source CRM software ideal for small and medium businesses, with low-cost product support available to production users that need reliable support. vtiger CRM is a widely used product with thousands of users in dozens of countries. It has a vibrant community of users driving the product forward, and contributing to it's development. Over a million copies of vtiger CRM have been downloaded. vtiger CRM provides a complete set of CRM features, such as
vtiger CRM provides many extensibility and customization features to enable your CRM solution to meet the needs of your business. In cases where you need new functionality to be added, the vtiger team provides customization services to meet the need. vtiger CRM also provides, enterprise grade business productivity enhancement add-ons, Customer Portal , Outlook Plug-in for Microsoft Outlook users, Office Plug-in for Microsoft Word users, and Thunderbird Extension for Thunderbird mail users. All these add-ons are part of the 100% open source vtiger CRM project available in SourceForge.net Development Status: Production/Stable. |






