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Ad serving describes the technology and service that places advertisements on websites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

Ad Server

An ad server stores advertisements used in online marketing and delivers them to website visitors. The content of the ad server is constantly updated so that the website or webpage on which the ads are displayed contains new advertisements - e.g., banners (static images/animations) or text - when the site or page is visited or refreshed by a user.

In addition, the ad server also performs various other tasks like counting the number of impressions/clicks for an ad campaign and report generation, which helps in determining the ROI for an advertiser on a particular website.

Ad servers come in two flavors: local ad servers and third-party or remote ad servers. Local ad servers are typically run by a single publisher and serve ads to that publisher's domains, allowing fine-grained creative, formatting, and content control by that publisher. Remote ad servers can serve ads across domains owned by multiple publishers. They deliver the ads from one central source so that advertisers and publishers can track the distribution of their online advertisements, and have one location for controlling the rotation and distribution of their advertisements across the web.

OpenX

OpenX - formerly known as Openads - featuring a fully integrated ad management interface, you can easily manage, deliver and track both paid-for and in-house ads, review statistics and create Advertiser reports. Its administrative interface ensures you have complete control over what is displayed on your website.

This highly popular ad server is successfully used worldwide by tens of thousands of enterprising web publishers. Easy to install and set up, even the most modest of websites can generate advertising revenue.

Note: The advertisements on this website are served using OpenX.

OpenX provides standard banner rotation, click tracking, zone-based ad selection, zone-based campaign targeting, direct ad selection, ad targeting (per browser, domain, language, etc), ad capping and full Adobe Flash support.

Development Status: Production/Stable.
License: GNU General Public License (GPL).
Available Languages: English, Simplified Chinese, French, German, Portuguese, Russian, Spanish, Italian, Japanese, Polish, Romanian, Slovenian.
http://www.openx.org

Other Advertising Related Scripts

There are some other advertising related scripts available as Open Source. You find some examples below that you maybe would like to try out.

GPix Pixel Ad Script

GPix is a FREE yet powerful million pixel script, based on the popular marketing concept of milliondollarhomepage.com, by Alex Tew, the college student from England who first started this trend. This system requires only a web server running PHP/MySQL, and the ability to chmod files and folders.

Development Status: Production/Stable.
License: GNU General Public License (GPL).
Available Languages: English.
http://www.tufat.com/script63.htm

GLink Word Link Script

GLink is a FREE yet powerful word link script, based on the popular marketing concept of link advertising. This system requires only a web server running PHP/MySQL, and the ability to chmod files and folders.

Development Status: Production/Stable.
License: GNU General Public License (GPL).
Available Languages: English.
http://www.tufat.com/script131.htm

The base of this text is researched from different sources. The facts that are presented are checked and double-checked to be as correct and accurate as possible. However, Success Webmasters makes no representations or warranties as to the completeness or accuracy of the information.